Eateries may quit Zomato, Swiggy over steep ad costs, deep discounts

Restaurants and food catering companies might soon quit platforms such as Zomato and Swiggy to save themselves from high advertisement costs as well as being an unwilling partner of deep discounting initiatives. According to several restaurateurs, steep advertisement costs and deep discounting schemes run by several restaurants, including portals such as Zomato, Swiggy, are the main reasons for some of them to completely quit these platforms.  Deep discounting Restaurant associations in their interactions with players, including Swiggy, Dineout, UberEats, Foodpanda and f.....

Key stories on business-standard.com are available to premium subscribers only.

Already a premium subscriber?

Subscribe to get an across device (Website, Mobile Web, Iphone, Ipad, and Android Phone applications) access to Premium content, Breaking News alerts, Industry Newsletters, Stock and Corporate news alerts, access to Archives and a lot more.