She cited the immortality of Satyajit Ray's movies to stress the importance of looking for authentic stories.
"When you're crafting a story, it's always important to see how authentic that story is because if it is authentic and rooted, it will stand the test of time, like stories created by Ray some 50 years ago still speak to us. Amazon is a data driven company, but we marry that with our instinct and the passion of the filmmakers.
Purohit recalled how watching the video of a wedding on director Zoya Akhtar's phone eventually led to Made in Heaven, a series that explores the lives of the rich and famous through the eyes of two wedding planners.
She started telling me little stories about each of those people in the video. I was fascinated. She said that's the show that she wants to make and I said let's make it.
Similarly, when Sudip Sharma told Purohit the story of Paatal Lok, about a jaded police officer in Delhi and the many intersecting worlds he unravels while solving a crime, it felt like a little window into the different Indias that exist in our country.
The characters of Four More Shots Please!, the Rangita Nandy-created Amazon hit about the friendship between four career women of different backgrounds, felt relatable, she said.
What was also exciting was that it's a show that has been created by women. The main protagonists are women. It was shot by women, edited by women, the production designer, the costume designers, so it was amazing to see such strong female energy.
According to Purohit, the shows have helped raise the level of storytelling in India.
And that has helped the entire creative community, not just actors, the writers, the composers... Everyone wants to be a part of this new sort of revolution that's happening.
Purohit did her post graduation in mass communication from Jamia Millia Islamia, and worked at UTV Motion Pictures and NFDC's film bazaar before joining Prime Video as the head of creative development in 2016. She became the head of India Originals in April last year.
There was a time when creators had some trepidation about creating content for the streaming platform but now storytellers want to explore the medium, said Purohit. She believes the long format allows one to explore the complexities and nuances of a story that is sometimes not possible in a feature film.
I think it's a great time for the entire artistic community, both in front of the camera and behind the camera. I, in fact, call it a renaissance of media and entertainment in India where all kinds of stories are being told, all kinds of genres are being explored, Purohit said.
One such project is Bollywood star Akshay Kumar's streaming debut on Amazon with action thriller series The End, which is currently in the scripting phase.
Asked whether there is a danger of celebrities eventually dominating the medium that has created actor-stars, Purohit said casting should depend on the story not vice-versa.
We are chasing good stories and storytellers. We will do whatever it takes to help them translate that story in the most beautiful way on the screen. Now whether that requires a big A-list star or it requires us to go and find the new gems, we always remain true to the story, she said.
Creating content for a diverse country like India comes with its unique set of rewards and challenges but for Purohit it presents an opportunity to explore different content.
"Amazon is currently in 4,000 cities and towns in India. So we aren't programming for one sector. We are actually programming for an audience sitting in say Kashmir, and an audience sitting in Chennai and somebody's sitting in Jodhpur or Kolkata while also trying to ensure that there is something for a child and there's something for a parent, she said.
The challenging part is the time that projects take in development and balancing that with audiences' expectations.
We spend a lot of time in the writers' room, that's a time consuming process. Till the scripts are robust, we are not in a hurry. Sometimes when you put out a show, the audiences want season two almost immediately and magically. But it's a good challenge to have, she added.
The future, according to Purohit, is bright with all kinds of stories in different stages of development.
We want to create a safe space for our storytellers where they can tell all kinds of stories in the most unrestrained fashion. Diversity and inclusion are the very fabric of the company.
As a woman, looking at the content, I have a great sense of responsibility about the representation of different genders and other marginalised sections of the society. We try and ensure there is a wide representation of all sections in our shows.
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
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