End of mega consolidation in cement sees a new pecking order emerge

The final decision on the sale of Binani Cement will not draw the curtains on the deal alone, but also on the consolidation spree seen in the country’s cement industry the past few years.

The good news is there is a new pecking order that has emerged, with the market share of some of the top 10 companies strengthening further. However, price discipline continues to elude, as companies focus on volumes and higher market share.

One of the early deals seen in this consolidation phase was Ultratech Cement’s purchase in 2013 of two cement assets in Gujarat with a combined capacity of 4.8 million tonnes from Jaiprakash Associates. The sale of Binani Cement‘s assets will mark the end of this phase.

The close to four-year consolidation phase has resulted in companies such as Jaypee Group and Lafarge India moving out from the top-ten list, while Ultratech, Dalmia Bharat Cement and Shree Cement have further strengthened their position in it. The gap between the largest manufacturer, Ultratech, and the second largest, Holcim group, has widened to nearly 30 million tonnes. At the same time, others like Dalmia and Shree, have grown in size to rival bigger companies such as Holcim’s ACC and Ambuja Cements.

At the start of the consolidation spree, the expectation was that a larger capacity in fewer hands may lead to a better price discipline. However, with consolidation now at its fag-end, that expectation remains unmet. “Despite the consolidation, we see cement companies chasing market share and volumes, price discipline is missing, cement prices are on a decline,” said Nitin Bhasin, managing director and Head of Equities Research, Institutional Equities, Ambit Capital. According to a Crisil report, for the nine-month period of the current fiscal year, large listed cement companies showed a revenue growth of 15 per cent, lower than the industry average of 11 per cent.

There are a few others like JSW Cement who may have missed the bus for inorganic growth. The Sajjan Jindal-promoted company was a bidder for most of the cement assets, but failed to win any. JSW Cement has set a target of reaching 20 mtpa capacity by 2020 and follow it up with an initial public offering (IPO). An email query sent to JSW Cement on Monday remained unanswered.

Industry analysts believe not all may be lost for companies like JSW, however. “For inorganic growth options, smaller assets and half-complete ones will still be looked at and pursued. There would be another 10-20 million tonnes of cement capacities (shut or operating inefficiently) which are regional in nature, out there for acquisition,” Bhasin from Ambit added.

JSW Cement is not the only company wanting to bet big on India’s cement demand story. Atul Daga, Executive Director and chief financial officer for Ultratech, in an earnings call in January, noted new capacity addition is on a rise. “I would expect by the end of next year the the industry will be about 440 million tonnes, with anywhere between 30 million to 35 million tons getting commissioned. Of this, 11 million tonnes is ours," he said.  In addition, others like Shree Cement aim to operate a 40-million-tonne capacity by 2020.

 
With Indian cement companies focusing on an ambitious capacity expansion plan underway, a new pecking order may emerge once again in the next few years. For now, it’s a close for India’s cement consolidation spree.