Facebook launches fundraiser platform to help push Covid-19 relief efforts

Topics Coronavirus | Facebook | Fundraising

Social networking giant Facebook on Monday announced a fundraisers platform to help people coronavirus-related donations.

With 'Facebook Fundraisers', anyone can set up a dedicated page for a cause, and rally others around a fundraising goal.

Since 2015, people around the globe have raised over $3 billion dollars on Facebook to support causes they care about, the company informed in a statement.

"Communities around the country need help. Today, with the launch of Facebook Fundraisers, we are making a particular push towards ensuring everyone can contribute to relief efforts," said Ajit Mohan, Vice President and Managing Director, Facebook India.

People will have an option to donate to over 70 charities on Facebook, such as Goonj, The Akshayapatra Foundation and Helpage India.

Facebook has partnered with GiveIndia, a trusted charitable giving platform, for the verification of these charities.

Donations to registered charities in India will be facilitated by full-stack financial services company Razorpay.

The company said that 100 per cent of what is raised in donations through Facebook will go to charities.

It also announced a 'Social-For-Good Live-a-thon' initiative with over 150 creators, celebrities and publishers, to encourage people to donate to selected charities.

The week-long charitable giving initiative, from April 24 to May 1 represents over 350 million followers cumulatively.

These partners will entertain and engage their communities on Facebook Live and activate fundraisers, said the company.

Artists will go Live from their individual Facebook accounts and promote their fundraisers using the in-video 'donate' action.

Recently, the social media giant announced that it will soon let users on its platform know if they have interacted with Covid-19 hoaxes.

The company will soon be letting users know if they liked, reacted to, or commented on posts with harmful misinformation about the virus that was removed by moderators, by directing those who engaged with those posts to information about virus myths debunked by the World Health Organization.

Facebook said that people will begin seeing warning messages in coming weeks.

The tech giant is also altering its algorithms and, through an information page, attempting to put before users facts about the virus from global health organizations, as well as state and local health departments.



Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Business Standard is now on Telegram.
For insightful reports and views on business, markets, politics and other issues, subscribe to our official Telegram channel