“Flipkart’s initiative to increase the number of serviceable PIN codes for pick-up is a reiteration of our commitment to democratise e-commerce and spread the benefits of our platform to sellers, MSMEs and artisans outside metro cities. We are working to empower more small-and-medium-size businesses, to bring their products to pan-Indian customers comprising 150 million,” Kalyan Krishnamurthy, CEO, Flipkart
Group, said. This festive season, the company said, would be the biggest ever for Flipkart and the ecosystem.
“We are making a concerted effort to ensure that MSMEs, sellers, rural entrepreneurs, artisans, and weavers are able to participate, capitalise, grow and prosper through the opportunities afforded by e-commerce and celebrate with the country as a whole,” he said.
According to reports, the company is planning to double its sales numbers during the festive season compared to last year. It is also considering hosting a slew of launches in the mobile phone, electronics, fashion and other segments.
The company has a registered customer base of over 150 million, offering over 80 million products across 80 plus categories. Together with Myntra and Jabong, which hold prominent positions in the online fashion market and PhonePe, it has one of the largest consumer bases among Indian e-commerce players.