Snapdeal’s process of marking green, orange and red zones starts from monitoring and updating government advisories. Depending on these verified inputs, the technology team updates the availability of products based on pin codes. For instance, while users across the country will be able to see the entire assortment, users in red zones will not be able to order a non-essential product, while a user in an orange or a green zone will be able to. To illustrate, today a buyer in Gurugram can order a T-shirt, but a buyer in Delhi cannot. As soon as the user adds or revises her pin code, the availability of products or the timelines for delivery get updated accordingly. Snapdeal’s product and engineering team are connected seamlessly to the office through virtual private network links, to keep updating the processes and decision-making protocols as per emerging business requirements.
“The product and engineering teams have been hard at work. It is a high-intensity and fast-moving task that our teams are adept at,” said Snapdeal.
Noida-based e-commerce firm Paytm
Mall said it has received orders from most of the green and orange zones in the country. Consumer electronics, laptops, mobile phones, home, and fashion are a few of the categories that are doing extremely well for Paytm
"The consumer response to the government's decision to allow delivery of non-essentials has been overwhelming,” said Srinivas Mothey, senior vice president, Paytm Mall.
“People are ordering the most for work and study from home essentials. Depending on the type of product we are offering delivery timelines between two to five days."
E-commerce company Amazon said it is accepting orders as allowed by the MHA directive and respective State government guidelines. Its customers in orange and green zones are buying other priority products that they needed the most. It is seeing a demand for various kinds of smart devices and products related to electrical appliances, clothes and work from home enablers in the orange and green zone.
“Thousands of sellers have started receiving orders for the first time since the lockdown began in March and we are hopeful that this will help jumpstart the livelihood of many small sellers and their workforce,” said Amazon.
The Jeff Bezos-led company urged the government to allow an expanded list of priority products in the red zone as well. It said this will not only revive economic activity and serve urgent needs but will also ensure citizen safety in a high-risk area.