FMCG start-ups innovate to fulfil healthy snacking appetite of kids

Topics FMCG firms | Startups

Feeding kids is no child’s play. While the Indian kids apparel market has crossed $4 billion in the country, FMCG start-ups are now eyeing the healthy snacking range for children below the age of 10 years, which was non-existent until now.   Several start-ups have rolled out unique healthy food products and beverages, including pre-biotic chocolates, whole grain snacks, porridges and nutty bars for toddlers and school going children to carve out a separate segment.   While they have already garnered the attention of investors, including marquee names such as MTR and.....

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