Ford-Mahindra alliance: Why the deal is a win-win for both


Ford Motor Co and Indian vehicle maker Mahindra and Mahindra Ltd said on Monday they will launch a strategic alliance to counter challenges posed by fast-changing technology and global competition.

The agreement, which builds on a former alliance that was unwound in 2005, is another sign that Ford’s Chief Executive Jim Hackett, who took over in May, has begun to steer the automaker in a different direction. Ford and other global automakers are under pressure as policymakers demand they shift their product lines entirely.....

This article is no longer available in our repository.

There could be multiple reasons for this.