“Seen from Cupertino the India market looks minuscule so Apple’s strategy has been myopic,” said Neil Shah, research director at Counterpoint Research. “They haven’t capitalised on the ground potential — India will cross half-billion smartphone users this year.”
As Apple’s market share declines in China and the US-China trade war heats up, the US company needs to diversify into India. “Apple no longer wants to keep all its eggs in one basket,” said Shah.
Indians bought more than 140 million smartphones last year, with just 1.7 million sold by Apple, as consumers favoured cheaper models from China. On Xiaomi Corp.’s Indian website, the Redmi Note 7 has a price of Rs 9,999 ($143), which is a 10th the price of Apple’s iPhone Xs in the country.
In the first two months of 2019, Apple shipped about 150,000 devices in India and is likely to see about a 50 per cent drop in the March quarter from the year earlier, according to Shah.
A spokeswoman for Apple didn’t respond to emailed questions about India production. Foxconn
didn’t immediately respond to an email seeking comment.
The Indian assembly line of Foxconn’s Hon Hai Precision Industry Co. would serve local and export markets by the time Apple announces its next iPhone models in September, the people familiar said. The Taiwanese contract manufacturer, the biggest maker of iPhones, will initially invest about $300 million to set up for Apple with investments to ramp up as capacity expands, they said.
Foxconn has two assembly sites in the southern states of Andhra Pradesh and Tamil Nadu, where it makes devices for Xiaomi and Nokia. Locating more production in India would also help diversify Apple and Foxconn’s manufacturing footprint away from China amid ongoing trade tensions with the US.
In December, The Hindu reported that Foxconn would make iPhones at the Chennai plant in 2019, citing an announcement at a cabinet meeting led by Tamil Nadu’s Chief Minister Edappadi K Palaniswami.