Reliance Jio - which garnered 52 million customer base in the first three months of 4G launch - recently announced extension of free domestic voice calls and data till March 31, 2017 in the Happy New Year Plan. Even after March, the company would offer free calls for life to its 4G customers.
Industry watchers are of the view that extension of free services by Reliance Jio will add to the woes of the industry which is already reeling under Rs 4,25,000-crore debt.
Commenting on the tariff war, triggered post Jio's launch in September, that left other operators in jitters, Telecom Minister Manoj Sinha, "If you look at the history of the telecom sector over the last 18-20 years, whenever a tariff war has been unleashed, it has benefited the consumer. "I believe that consumer is the king and any government that works for the people will agree to this".