“Our strengths lie in the fact that we work on sound business fundamentals that focus on quality, sustainability and innovation, and our 90% per cent repeat customers empower us to believe that we are on the right path,” he said.
The three-year-old company follows a farm-to-fork model ensuring the right feed is given to livestock and the healthy breed is slaughtered as per the government norms after which it is transported in a cold chain environment to the processing plants where the meat is cleaned, cut, tenderised naturally, and packaged according to the safety norms.
“Direct-to-Consumer fresh food start-ups are re-defining how India produces, distributes and buys food. Licious with their robust supply chain and seamless farm to fork model, addresses some of the biggest challenges faced by the consumer when it comes to their purchase experience and quality of the product,” said Pankaj Makkar, Managing Director, Bertelsmann India Investments.
With the current round of funding, the company has so far raised $38 million in funds so far.
With a revenue of around Rs 1 billion, Licious is looking at building a Rs 25 billion business over the next five years. The company which serves over 200,000 customers, is adding 15,000 new consumers month-on-month and is fulfilling about 5,000 orders per day.