Cloud is important for Google because growth is slowing in its core search advertising business. Adding Looker to Google cloud will provide customers with a “more comprehensive analytics solution,” Google said in a statement, “from ingesting and integrating data to gain insights, to embedded analytics and visualizations — enabling enterprises to leverage the power of analytics, machine learning and AI.”
The acquisition builds on an existing partnership between the two companies
who share more than 350 joint customers, including BuzzFeed, Hearst, King, Sunrun, WPP Essence, and Yahoo!. The acquisition of Looker is expected to be completed later this year, subject to regulatory approval.