Havells' strong brand presence and connect with the customers, unwavering focus on service and effective go-to-market strategies have spurred the growth of water purifier business, a vertical, the company forayed into in 2018. The company's water purifier business is served by over 350 personnel. In this segment, Havells has stormed into 375 cities and towns with a countrywide network of 8500 retail points and over 300 distributors.
“We have emerged as a force to reckon with in water purifier business. Though this segment's share to the Group's turnover is minuscule, we have exceeded the anticipated numbers in two years of entering the business”, he added.
Shrivastav was here to launch the Delite Alkaline range of water purifiers. The range offers a host of advanced consumer benefits such as protection through triple purification of 100 per cent RO (Reverse Osmosis) and UV with UV LED to maintain 24x7 tank hygiene of high-quality food grade stainless steel, amongst others. Consumers are assured get 8+pH level of water by addition of essential alkaline minerals, a lower Oxidation Reduction Potential (ORP), which results in antioxidant water.