plans to add more models in 'Lectro e-cycle powered by Yamaha' series and will adopt multi-channel retail strategy to reach the customers through its own sales network, multi-brand stores and the online sales channels.
Lectro EHX20 is the outcome of a three-way strategic partnership between Hero Cycles, Yamaha Motor
Co, and Mitsui & Co, which was initiated last year, the company said. “The alliance, brought together by Mitsui & Co is aimed at creating technologically superior high performance products through collaboration between Hero Cycles
and Yamaha Motor
electric drive units, with go-to-market sales, distribution & marketing support by Mitsui & Co,” it said.