While toy makers such as Mattel, Funskool, Hasbro, and Hamleys are impacted by the hike, none of these companies
are part of the agitation yet.
“At this point the entire sales chain from distributors, who import the toys, to wholesalers and retailers, are part of the agitation,” said Rehan Dhorajiwala, spokesperson, United Toys Association.
“Not only do distributors have to pay the hike in Customs duty, but there is also a GST of 18 per cent that is levied on products. How do you do business with such steep duties?” said Dhorajiwala.
Dhorajiwala said the increase in product prices would be to the tune of 75-100 per cent, putting products out of reach of consumers.
Last week, the Association had written a letter to the commerce ministry asking it to withdraw the latest hike. The apex body, said Dhorajiwala, was also in touch with regional chapters to continue the stir.