BS READS: How Beardo shaped hair grooming biz into an investors' gold mine

Topics BS Reads | Marico | Beards

Early last month, men’s grooming start-up Beardo was acquired by Marico, delivering a stellar exit for both, the founders and early investors in the company. Beardo, whose ad campaign with Suniel Shetty sporting a perfectly groomed beard and a luscious crop of hair, gathered a lot of social media attention, consists of products ranging from beard waxes to beard-shaping tools. The company attained profitability in a segment almost non-existent a few years ago. As a crude proxy for the segment’s popularity, most of the Rakhi gift hamper deals for brothers on most popular .....

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