How to win at social media for your start-up

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Step 1: Know your product
Understanding your product well and how it benefits your consumers is a good way to start. Put some thoughts into your marketing messages. Think in the shoes of a consumer: Are you offering practical value to the consumer? Are you making an emotional connection with them? 

Step 2: Know your audience
If you are unsure about the target audience for your product, do not consider your first Facebook campaign, especially if you are intending to invest some cash in it. 

Step 3: Know where they hang out
There are over a dozen social media networks in the market and each channel appeals to a certain demographic. If you know your customer profile, you should have no problem determining where they lurk online. 

Step 4: Develop your content
A content strategy is what will keep your followers engaged. As you craft your content strategy, first ask this question: Why should my readers care about my content? Am I providing value? 

Next, determine your content mix by planning the relevant content types that you should employ for your product.

Lastly, determine your brand voice.

 
Step 5: Quantify and measure
With so many numbers showing on the Facebook Insights and Twitter Analytics pages, which should you focus on?

For starters, create a spreadsheet to record your data across time, preferably on a weekly basis. Focus on engagements (likes, comments and shares) and clicks. As you experiment with your content mix, annotate every change on your spreadsheet to measure the growth contributed to each experiment.

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