Step 4: Develop your content
A content strategy is what will keep your followers engaged. As you craft your content strategy, first ask this question: Why should my readers care about my content? Am I providing value?
Next, determine your content mix by planning the relevant content types that you should employ for your product.
Lastly, determine your brand voice.
Step 5: Quantify and measure
With so many numbers showing on the Facebook Insights and Twitter Analytics pages, which should you focus on?
For starters, create a spreadsheet to record your data across time, preferably on a weekly basis. Focus on engagements (likes, comments and shares) and clicks. As you experiment with your content mix, annotate every change on your spreadsheet to measure the growth contributed to each experiment.