How Trai's tariff order influenced channel subscription behaviour

The Telecom Regulatory Authority of India mandated the implemen­tation of a new tariff order this year. A research report by YouGov Omnibus, which collected responses from 1,020 respondents in India in March, analyses the impact of the migration on consumer TV viewing behaviour 

  • 92% of respondents were aware of the new tariff order, and 76% have already made alterations to their DTH subscriptions
  • 62% of residents in north India look at the change favourably. 
  • 32% residents from south India are not so optimistic
  • 52% of those who migrated went for à-la-carte channels, 24% kept all free channels whilst adding very few new ones, and rest bought bundle packs
  • 37% Of those who will make the shift will go for à la carte. 
  • 31% will keep all free channels and add few new ones, and 32% will buy bundle packs
  • 46% said they could switch operators since channel prices will be standardised
  • 46% voted to make Star Value Pack the most popular pack; 
  • Zee Family Pack Hindi second-most popular with 32% votes
  • Note: Data is representative of the adult online population

Business Standard is now on Telegram.
For insightful reports and views on business, markets, politics and other issues, subscribe to our official Telegram channel