How Trai's tariff order influenced channel subscription behaviour

The Telecom Regulatory Authority of India mandated the implemen­tation of a new tariff order this year. A research report by YouGov Omnibus, which collected responses from 1,020 respondents in India in March, analyses the impact of the migration on consumer TV viewing behaviour 

  • 92% of respondents were aware of the new tariff order, and 76% have already made alterations to their DTH subscriptions
  • 62% of residents in north India look at the change favourably. 
  • 32% residents from south India are not so optimistic
  • 52% of those who migrated went for à-la-carte channels, 24% kept all free channels whilst adding very few new ones, and rest bought bundle packs
  • 37% Of those who will make the shift will go for à la carte. 
  • 31% will keep all free channels and add few new ones, and 32% will buy bundle packs
  • 46% said they could switch operators since channel prices will be standardised
  • 46% voted to make Star Value Pack the most popular pack; 
  • Zee Family Pack Hindi second-most popular with 32% votes
  • Note: Data is representative of the adult online population



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