FILE PHOTO: IKEA sign seen on the exterior of one of their stores in the UK | Photo: Shutterstock
After a successful first edition, the world's largest furniture chain, Ikea, which opened shop in India this year, is inviting 20 growth-stage start-ups from the world over to solve the challenges of the future in a sustainable and affordable manner.
Dubbed as the Ikea
Bootcamp, the three-month-long programme, to be held in Sweden from March 25 to June 18 next year, aims to find partners that can help address the big challenges of the future -- affordability for many people, connecting with and being accessible for people across the world, and enabling a positive impact on the planet, the people and society.
"This is a great opportunity for start-ups because this is not a powerpoint exercise, this is about solving real problems in a way we can act on, together," said Peter Betzel, CEO, Ikea
The start-ups would receive a potential partnership or investment from Ikea
and access to its resources and channels. They would also receive financial support, office space and accommodation for on-site pilot events at Älmhult, Ikea's home-base in Sweden.
This year, the programme will focus on retail transformation for the future.