Ikea to co-create sustainable solutions with start-ups to tackle challenges

FILE PHOTO: IKEA sign seen on the exterior of one of their stores in the UK | Photo: Shutterstock
After a successful first edition, the world's largest furniture chain, Ikea, which opened shop in India this year, is inviting 20 growth-stage start-ups from the world over to solve the challenges of the future in a sustainable and affordable manner. 

Dubbed as the Ikea Bootcamp, the three-month-long programme, to be held in Sweden from March 25 to June 18 next year, aims to find partners that can help address the big challenges of the future -- affordability for many people, connecting with and being accessible for people across the world, and enabling a positive impact on the planet, the people and society.  


"This is a great opportunity for start-ups because this is not a powerpoint exercise, this is about solving real problems in a way we can act on, together," said Peter Betzel, CEO, Ikea India. 

The start-ups would receive a potential partnership or investment from Ikea and access to its resources and channels. They would also receive financial support, office space and accommodation for on-site pilot events at Älmhult, Ikea's home-base in Sweden. 


This year, the programme will focus on retail transformation for the future.


Business Standard is now on Telegram.
For insightful reports and views on business, markets, politics and other issues, subscribe to our official Telegram channel