Spends Per Head (SPH) showed 11 per cent growth during the financial year, which the company attributes to efforts to transform cinema into a family event. “Innovative and themed F&B offerings around movies & festivals, addition of live kitchens, and introduction of differentiated menus proved to be the drivers of a healthy F&B and SPH growth,” it said.
Advertising revenues saw a 27 per cent growth to Rs 172 crore, while footfalls at INOX properties rose by 17 per cent, as content took centre stage in FY19. Apart from Bollywood hits like Uri, Sanju, Simba and 2.0, other regional languages and Hollywood too contributed towards attracting larger footfalls.
“FY19 also witnessed a new genre of content emerging which received an overwhelming response from our audiences who thronged our multiplexes across the country. Our performance on the advertising business front is a testimony to our renewed approach and rigor,” said Jain.
The company added 85 screens in FY19 and introduced different technology led formats like Samsung Onyx screen, Theatre Effects and BigPix screen during the year.