Branded Content ads in Stories can now include tappable elements, such as @mentions, location and hashtags.
To date, branded content ads could only be created by promoting the existing posts from creators.
The company is also introducing the ability for businesses to promote branded content posts with product tags. Now brands can get more value out of this content that makes it easy for people to shop directly from creators that inspire them.
The photo-sharing platform has also launched the ability for businesses and creators to set a minimum age for their branded content feed posts on Instagram. They can choose to set a default minimum age or a minimum age for specific countries, or a combination of both.
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
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