He said because of work from home, learning and entertainment at home, the demand for company's business to consumer (B2C) products has increased, specifically for monitors.
Before COVID-19, two-thirds of BenQ's business came from sales of projectors and interactive flat panels and one-third of business was being contributed by monitors.
"Now the situation post-COVID has reversed. Now two-thirds of our total business is from monitors and one-third is from projectors and interactive flat panels because there's a shift from mainly B2B to B2C. We are seeing a net impact that is going to be positive," Singh said.
According to IDC, the company recorded 163 per cent year-on-year surge in sales of 27 inch monitor segment during April-June quarter in 2020.
Singh said most of the sales for the company are now coming from e-commerce platforms and it is ramping up manpower to handle digital sales.
"I think going forward, things will improve, but a major part of the buying has happened from e-commerce platforms. We have been very active in promoting our products from Amazon.
"Right now, we are planning in a big way for the Diwali sales, and to support this, we are making continuous investments to ramp up our capability in the e-commerce part of the business as well as for digital marketing," he said.
The company had freezed hiring March 1 onwards, but revoked it on September 1.
"We are again looking at expanding our teams. In terms of a percentage, I can tell you, we plan to add close to a 15 per cent additional manpower in the next six months," Singh said.
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