Jewellery start-up Melorra enters offline retail, plans 350 stores in 6 yrs

Jewellery start-up Melorra has entered the brick-and-mortar retail channel by opening its first store in Bengaluru. The company said it will be launching over 350 such centres in the next six years which would be a mix of company and franchisee model. For this offline foray, the company plans to invest around $50 million over the next six years.  “Our online growth has been exceptional this year and we have already recovered to pre-Covid. Even so we feel this is the best time to enter offline since good properties are available at more reasonable rentals. We are not entering o.....

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