The beta platform jiomart.com was launched simultaneously in nearly 200 cities and towns across the country towards the end of March. The company said the extensive availability of the JioMart platform across the country has democratised digital shopping for essentials by bringing the online ordering service to several Tier II and Tier III towns. Here customers are experiencing online shopping and home delivery of grocery, fruits and vegetables and essential goods for the first time.
During the recent annual general meeting, RIL chairman and managing director Mukesh Ambani said that JioMart was taking over 250,000 daily orders from across the country and the number was rising very fast with every single day.
“JioMart is now focused on scaling its geographical reach and delivery capabilities. JioMart is obsessed with providing convenience and superior shopping experience to consumers,” said Ambani, while elaborating on the ambitious expansion plan of JioMart. “In addition to grocery, we will expand JioMart to cover electronics, fashion, pharmaceuticals and healthcare in the days ahead. In the coming years, we will cover many more cities, serve many more customers across India, and expand to many more categories.”
JioMart has continuously been adding new products, features, brands and varieties every day. The bouquet of products now includes a wide range of categories such as personal care, home and kitchen, puja needs, baby care and branded foods. With its smart store price, JioMart said it offers attractive prices on essentials with a minimum 5 per cent discount on all products.
Post the announcement of JioMart at the AGM, analysts are upbeat about the JioMart initiative in their reports, with Goldman Sachs stating “We believe RIL's partnership with Facebook could result in the company becoming a market leader in the online grocery space, with more than 50 per cent share by 2024.”