"Our recent advertisement of Kent Atta & Bread Maker on social media was unintentional, badly communicated and was wrong. And therefore, it was immediately withdrawn. We are extremely sorry for this incident and want to apologise to everyone, especially to the people whose sentiments were hurt," Kent RO Systems chairman and managing director Mahesh Gupta said in a statement.
The advertisement is contrary to the beliefs and professional standards of Kent, he added.
"We will investigate how our advertisement standards were compromised and we will further take corrective and preventive action so that such incidents are not repeated in future," Gupta said adding that "we support and respect all sections of the society and apologise for the mistake".
Kent is one of the leading players in the RO Water Purifier category and has expanded to several product categories such as air purifiers, water softeners, cooking appliances and vacuum cleaners.