So, what differentiates a Lamborghini
from a Ferrari?
Gautam Singhania, chairman of the Raymond Group, who owns cars from both the brands, says a Ferrari
is mostly two-wheel drive, has upright seating positions, is refined, and offers a very smooth driving experience. “The Lamborghini, on the other hand, is more radical design-wise, has raw power, is mostly four-wheel drive, has lower seating and, in general, is a harder car to drive.” He adds that most first-time sports car customers would opt for a Ferrari
simply because it is so much better known across the world, while “Lamborghinis are for the hardcore”.
Queries sent to Ferrari
On what could be driving Lamborghini’s volumes, Singhania says one factor is exclusivity. “I think Ferrari
supply more than Lamborghini.
If you look at it across the world, their (Ferrari’s) global demand is higher.”
In some measure, it’s also pricing. The two-wheel drive Lamborghini
Huracan retails for Rs 30.1 million, whereas an entry-level Ferrari
such as the 488 starts at Rs 40 million.
The other, he says, could be because in the aftermarket sales, Ferraris hold their value considerably better than most other
Jatin Ahuja, founder of Big Boy Toyz, a chain of car dealerships that also resells exotic cars, agrees. He says of the two brands, demand for a two-year-old Ferrari
is higher than that of a two-year-old Lamborghini.
Besides Lamborghini’s leading growth, India remains small and even incomparable to other markets such as Dubai
Constant changes in duty structures, Agarwal says, disrupt the manufacturers’ sales plans. “The market should really have been at around 500 cars a year,” he adds.
Infrastructure isn’t optimum for fast cars, but culturally, much of the jet set is still very conservative. One analyst says, “If you go by national wealth reports that track high net-worth individuals and their growth, there’s no reason why the market can’t surpass 1,000 cars a year.”