M&M aims to boost exports with Ford partnership, but market is in a slump

Being a global player in passenger vehicles is a dream Mahindra & Mahindra has harboured for long. Esarlier this month the homegrown maker of sports utility vehicles and tractors decided to give its ambitions wings by stitching up a deal with a foreign partner once again.   After two years of intense deliberations, which started in September 2017, M&M and Michigan-based Ford Motor have announced a joint venture in which Mahindra will control the majority 51 per cent stake, whereas Ford will transfer its entire India business, excluding the engine vertical, to the new entity. Th.....

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