Though their letter does not mention the amount, analysts and internal sources said the total payout to the couple, among the highest-paid executives in the country, would be Rs 1.75 billion. By limiting their compensation, the couple would forgo Rs 350 million, according to analysts’ projection of Sun TV’s profits this fiscal year.
The decision to reduce their pay coincided with the doubling of the quarterly dividend to Rs 5 a share.
For the quarter ended June 2018, Sun TV’s revenue was up 42 per cent at Rs 11.2 billion, from Rs 7.86 billion for the corresponding quarter of the previous fiscal year. Advertising revenue grew at 20 per cent to Rs 3.62 billion for the quarter.
Analysts are optimistic about the company’s prospects, on the backdrop of the expected boom in subscription
growth because of digitisation and advertisement revenue growth, especially from new channel launches. Besides, the company’s revenue from the Indian Premier League also increased substantially.