Mercedes-Benz unveils all new AMG E-63 S sedan, price starts at Rs 10.5 mn

Mercedes-AMG E63 S 4Matic+

German luxury carmaker Mercedes-Benz today launched the all new version of AMG E-63 S in India with price starting at Rs 10.5 million (ex-showroom).

With the addition of the new model, the company now offers 14 AMG models in the country.

"Our AMG strategy in India has been very well received by our discerning customers... we will be launching many more AMGs and other cars through the year," Mercedes Benz India Managing Director and CEO Roland Folger told reporters here.

The company already has a market share of around 50 per cent in the high performance car segment, he added.

The high performance car vertical in India currently stands at around 500 units a year.

Commenting on the sales performance during the year so far, he added that the company has sold 4,556 units in the January-March period, a growth of around 25 per cent over the same period of the previous year.

"This has been the best ever sales quarter in our history in India. It is a great performance despite challenging conditions," Folger said.

He added the company expects sales growth during the year to continue in the same manner as last year.

E-63 S 4Matic + comes with 4 litre bi-turbo engine which can propel the car from 0-100km/hr in 3.4 seconds.

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Business Standard is now on Telegram.
For insightful reports and views on business, markets, politics and other issues, subscribe to our official Telegram channel