Microsoft weighs TikTok purchase as ad business flattens out: Report

Topics Microsoft | TikTok | ByteDance


Microsoft Corp could re-energize its advertising business with a huge supply of video if it follows through on acquiring TikTok's US operations from ByteDance.

Reuters reported on Friday, citing a source familiar with the matter, that Microsoft is in exploratory deal talks as the US government prepares to force China-based ByteDance to divest its video app TikTok over data security concerns. Microsoft generates the bulk of its $143 billion in annual revenue by licensing software such as Windows and Office as well as cloud.....

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