The new feature has been integrated within the redBus application available on both android and iOS platforms. To avail services, a person will have to register with the app and provide all his details. The company is providing the facility exclusively to professionals and is keeping commercial operators out of the system. To verify the profession the application will deploy an Artificial Intelligence based algorithm to check the photo identification of the individual.
Prakash Sangam, CEO, redBus during the launch on Thursday. Photo | Shibu Tripathi
In order to compete with Ola and Uber, the leaders in the ridesharing market, the company has fixed the prices at a maximum of Rs 5 per km for carpooling and Rs 4 per km for bike pooling. Users will be able to rate the drivers and vehicles on the app while providing feedback about the service. Meanwhile, female ride givers will only get female ride takers.
Talking about the revenue model of rPool, Sangam said that at the moment they have invested in the development of the system and will not charge any amount to ride givers, but in the future, a commission-based revenue model is on the cards.
Expressing that the service has an environmental benefit, Sangam said, “with right adoption and implementation at a scale, the service will significantly reduce vehicular traffic during peak hours in the city, thus reducing carbon dioxide emissions.” The company has therefore added carbon footprint detail features with the ride givers profile to monitor their emissions.