Mondelez test-markets cereal in snacking push, looks to expand presence

Topics Mondelez India | cereal | Bournvita

Mondelez India is test-marketing a breakfast cereal under Bournvita as part of a larger snacking push, intended to increase its presence across categories.   In a conversation with Business Standard, Parveen Dalal, sales director of Mondelez India, said the pilot was on in Maharashtra and Andhra Pradesh and would be expanded to more markets depending on the consumer response. “While there is a heightened sense of health among consumers due to the Covid-19 pandemic, people are also seeking different eat experiences,” Dalal said. “The foray into cereals is intended a.....

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