A bike on display at a pavilion at the 12th Auto Expo 2014 in Greater Noida. Photo: PTI
Untimely and scanty rain hit rural incomes in 2015-16, putting pressure on two-wheeler companies, which saw a fall for the first time since 2007-08 in motorcycle sales.
Despite several launches in the ‘bread and butter’ economy segment (100cc-110cc) targeted at rural buyers, favourable fuel prices and affordable loan rates, motorcycle sales growth was muted.
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