will launch a unique new commerce platform to empower and enrich our 12 lakh small retailers and shopkeepers in Gujarat,” the Reliance chairman said at the Vibrant Gujarat summit on Friday. Twelve lakh is equivalent to 1.2 million.
currently has 280 million subscribers, while Ambani’s retail arm operates nearly 10,000 outlets across more than 6,500 Indian cities and towns. They’ll team up to bring merchants aboard through Jio’s apps and devices, V. Subramaniam, a top executive at Reliance Retail, said Thursday after the company put out quarterly numbers.
Last month, India tightened rules that will disallow foreign-owned online retailers from selling products via companies
in which they own equity, and forbid them from pushing merchants to sell exclusively through their platforms. The rules are expected to affect the operations of both Amazon
and Walmart, which acquired Flipkart
Online Services Pvt in a $16 billion deal. They’re expected to benefit local enterprises such as Reliance.
Ambani has been gradually revealing details of his plans in e-commerce. In July, he said his platform would use augmented reality, holographs and virtual reality to create an “immersive shopping experience.”