The company says it is geared up to handle four times the traffic on its platform during the period of the sale when compared to any of its baseline days. With over 20 million expected daily visits, which will be 18 per cent more than the previous version of the sale, it says that it will sell over 3 million items by the end of the three days.
To handle the extra load of deliveries during the three day sale, Myntra says it will tap its network of 800 offline retail stores for last mile deliveries. As with Flipkart's recent Big 10 sale, customers paying through sister payments firm PhonePe will get a 20 per cent cashback on each purchase.
Myntra had said it would become the first online fashion retailer to touch $1 billion in gross merchandise value. The company's growth has been augmented by the acquisition of Jabong, a struggling rival which it bought and was able to turn around in a few months.
The company is also experimenting with offline retail with its popular private label Roadster, and has setup an offline store in Bengaluru. Amazon, ahead of its upcoming "end of season sale" for fashion products plans to setup kiosks at 10 corporate parks across major metro cities.