Acknowledging the complaint, DCP Rashmi Karandikar from the Cyber Crime Department of Mumbai Police said that the logo was offensive in nature for women, according to media reports.
"Following the complaint, we sent an email to Myntra and its officials came and met us. The officials said they will change the logo in a month's time," the DCP said.
After meeting Karandikar, the e-commerce platform sent an e-mail mentioning that it would revise the logo on its website, app as well as on all packaging material.
"Pursuant to our meeting, we wish to inform you that we have decided to revise the Myntra logo. While we will soon take necessary steps to revise the logo on the website and the app, your good self will appreciate that we have physical preprinted material (including packaging and marketing material) with existing logo across India. As such, we will use the new logo in the new packaging and marketing material after exhausting the said inventory," Myntra wrote in the e-mail.
As of now, the new logo can be seen on the company's website.
Flipkart-owned Myntra is one of the largest online retailers for apparel and accessories in India. The company recently grabbed headlines for its 'End of Reason Sale'.
The company witnessed a record-breaking 15 million visitors on its opening day on December 20, registering a massive growth of more than 110 per cent over the BAU (business as usual) period.
Myntra sold 3 million items within the first 24 hours. Tier 2 and 3 cities witnessed a growth of 55 per cent in new customers, led by Jammu, Guwahati, Bhubaneswar, Kakinada, Dehradun and Imphal, among others.
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.