As anticipated, there is a clear indication of customers laying emphasis on ‘above the waist’ looks and work from home wear. Most people are shopping and preparing themselves for virtual social and professional events.
An analysis of the products ordered on the opening day of the BFF indicates that a majority of shoppers were keen to get their hands on ‘Libas lime green and blue printed kurta with palazzos’. A significant portion of consumers shopped based on seasonality with a number of purchases made keeping in mind the winter months at the end of the year.
There was 150 per cent growth in kidswear and 100 per cent growth in beauty and personal care categories on day 1 of the event over last year.
Besides that t-shirts, tops, kurtas, accessories, sports footwear, winter wear and home and decor, were among the highest-selling categories. There was also a huge demand for jackets, sweatshirts, watches, handbags and bedsheets. Anouk, Libas and AKS kurtas and Maybelline lipstick have been the favourite of women. HRX t-shirt, Highlander grey jacket, Boat earphones are popular among men.