Sportskeeda was started in 2009 by Porush Jain and Srinivas Cuddapah. In 2011, it raised $600,000 from Seed Fund. The company is managed by a team of 70-odd people based in Bengaluru.
Sportskeeda curates sports content through freelancers and in-house journalists in categories like football, cricket and wrestling, among others. Sportskeeda also recently launched an interactive offering where users can create virtual teams and play online contests.
“Nazara’s acquisition and investment into Sportskeeda is an important milestone in our journey. From our modest beginning as a multisport blog in 2009, we have become a one of a kind sports content platform,” said Jain, chief executive officer, Sportskeeda.
“We have our eyes set on becoming the world’s largest multi-sport platform by leveraging Nazara’s geographical reach in the sports-crazy Middle East & Africa markets,” he added.
Nazara did not reveal the turnover that Sportskeeda made last year but said the new property will add 25 million monthly active users (MAUs) to Nazara’s network.
“We at Nazara are building platforms for fan engagement across all aspects of sports entertainment and we believe that this move will serve a triple play offering to the 100 million strong network through content, competition and community across all emerging markets,” said Mittersain of Nazara.