Nestle India digs deeper in the rural market, aims to grow business

After staging a graceful comeback from the 2015 Maggi contamination crisis, food and beverages giant Nestle India has set another ambitious target for itself. With its business growing by double digits for the past three years, the company has decided to grow its rural footprint in the next three years at least by a third. If the last time the challenge was to keep its business afloat, this time it is to sustain the growth momentum it had set for itself. With growth in its familiar den — the urban market — slowing, Nestle has placed its bet on the vast hinterlands, which, it .....

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