Read knows what he is doing. His views are clearly very different from his predecessor, the legendary Vittoria Colao or even from Arun Sarin who brought Vodafone into India. Both believed that Vodafone would eventually reap great benefits from the Indian market and that it was logical to stay invested. Read, under pressure to deliver the goods to shareholders who have been seeing not-so-good numbers, has a different view.
Unlike Colao, he has hands-on experience of emerging markets and India. Read was CEO of Africa, the Middle East and the Asia Pacific Region and also on the board of its Indian subsidiary, Vodafone Essar.
The British telecom major had entered the Indian market by buying out Hutchison Whampoa’s 67 per cent stake (Vodafone bought out Indian partner Essar in 2011). As the CFO at Vodafone, working closely with Colao, he had been involved in the company’s attempt to take the company public with an IPO in India, which foundered on unfavourable market conditions. His critics say the company missed the bus in its quest for high valuations. But the financial head of the company in 2016 faced an impairment of $6.3 billion in its Indian business primarily to face the onslaught of Reliance Jio. The latter was offering 4G services virtually free, having been given carte blanche by the regulator to do so (which was the gist of his Barcelona statement).
It was Colao who pushed through the idea of a merger with Idea. The plan quickly found traction as both companies
realised it was the only way to slow down the Reliance Jio juggernaut. But while Colao used his personal touch and had been pursuing a joint venture with Kumar Mangalam Birla since 2010, it was Read who was flown in to work out the nitty-gritty of the deal, especially as it was facing various regulatory challenges.
The merger between Vodafone and Idea happened in August 2018. The deal had a financial impact. Read, as the CEO, reported a loss for the first six months of FY19 for the UK company. One key reason for the loss was the £3.4-billion loss incurred from the sale of the Indian operations. Those who know Read say that he worked closely with Colao who transformed Vodafone from the owner of a host of networks across the globe (some with minority equity) into an integrated telecom company dominating Europe.
He launched his career after graduating in finance and accounting from Manchester Metropolitan University. He swiftly rose through the ranks to become the CFO of Federal Express Worldwide for Europe, West Asia and Africa.
In 2001, Read joined Vodafone and here, Arun Sarin gave him the big breaks, making him the chief executive of its UK operations in 2006. The post helped him hone his operational skills, unlike Colao who came from a management consultancy background.
Read expanded his operational knowledge as the regional CEO, overseeing the group’s telecom business in Africa, the Middle East and Asia Pacific and as director in the Indian subsidiary and in Indus Towers (a joint venture with Airtel and Idea). This brought him closer to understanding the hyper-competitive Indian market.
He has since ‘retracted’ the remarks he made on Tuesday, saying the media had misrepresented them and re-affirming his ‘commitment’ to the Indian market.
“The coverage in India has been distorted and I apologise for the impression that the coverage conveys. It doesn’t accurately represent my comments,” he wrote in a letter to the Prime Minister, Telecom Minister Ravi Shankar Prasad and senior government officials.