Ola appoints Raghuvesh Sarup as its CMO

Cab aggregator Ola on Monday said it has appointed Raghuvesh Sarup as its chief marketing officer. He will join the company from February and will lead marketing across the brand and profit and loss for all categories, said the company in a statement.

Prior to Ola, Sarup was working as Managing Director of Microsoft in India. He has worked across companies like Nokia, Yum! Brands (Pizza Hut) and Procter & Gamble and comes with an experience of more than 20 years, a Ola statement said.

"He has worked with globally respected businesses and brings valuable experience that will help Ola resonate as the choice of mobility, for a billion people. I look forward to working with Raghuvesh as we continue to build Ola as the preferred mobility brand for every Indian," said Bhavish Aggarwal, co-founder and chief executive officer of Ola.

Ola, which competes with global major Uber in India, is present across 102 cities and is set to strengthen its play in the country through a lot of strategic changes. Last week, it had introduced Ola Corporate to woo enterprises where the latter can have prepaid corporate accounts for its employees. It claims over 400,000 drivers on its platform and plans to expand it to a million in a year.

"Ola's mission of building mobility for a billion Indians is very inspiring and I consider it a privilege to be building this brand and its core categories further in the time to come," said Sarup in a statement.


Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

Business Standard is now on Telegram.
For insightful reports and views on business, markets, politics and other issues, subscribe to our official Telegram channel