Ola steps in to reclaim its reputation with promise of safety, credibility

In what would otherwise have been year of celebrations as the brand completes a decade on the road, Ola is busy fighting fires on multiple fronts. Its business model under threat and the shared economy in doldrums, the home-grown ride-hailing brand is looking to turn riders’ attention away from the problems at hand and assuage their fears with a fresh promise of safety and credibility. Ola has long been seen as a home-grown success story with its founders being hailed for having matched the ingenuity of an Uber with a local touch. Its heft and muscle drew global investors and helpe.....

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