It added that while the growth in eGrocery in the lockdown has been impressive, the segment is expected to see about 2.6X growth in GMV (gross merchandise value) run-rate by the end of the year.
"For all of 2020, the GMV will be over 70 per cent higher than 2019, which would indicate a fundamental shift in how eGrocery is perceived as a business. With traditional players increasingly leveraging the local ecosystem in their offerings, that could be the preferred way for players to scale beyond the top cities," it said.
This, and more such innovation and partnerships, will be the way forward for Indian eGrocery, the report added.
It said while there were some challenges in the initial days of lockdown, the eGocery category grew 73 per cent during that period.
Fresh vegetables and fruits saw 144 per cent growth, while FMCG products grew 150 per cent.
"We expect the growth of online to be steady for the rest of the year (2020) to reach USD 3 billion plus," it added.
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
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