Packaged Starbucks coffee likely to hit stores after Nestle deal

Starbucks, the world’s largest coffee chain, and Nestlé, the world’s largest food company, on Monday said they were getting into a global deal to sell Starbucks coffee products outside its cafes — in shops and supermarkets.

While the deal is likely to be concluded by the end of this year, analysts Business Standard spoke to say the possibility of Starbucks-branded coffee at Indian shops existed.

“I don’t rule that out,” Abneesh Roy, senior vice-president, research, institutional equities, Edelweiss, said. “While timelines have not been indicated for an India launch, the deal actually paves the way for Starbucks-branded coffee to be visible in Indian stores. Look at it this way: Starbucks is popular in India and will love that extra distribution push that the deal will give it and Nestlé gets one more big brand in its portfolio,” he said.

A mail sent to Tata Starbucks India went unanswered till the time of going to press. Nestlé India did not indicate anything when contacted. Starbucks has around 115 stores in India, covering cities such as Mumbai, Delhi, Bengaluru, Pune, Chennai, Hyderabad and Kolkata. The coffee chain plans to enter more cities in the current financial year, launching over 24 stores during the period.