“We built a WhatsApp bot, Swasth Bacha Abhiyaan, through which we sent personalised ‘daily tips’ on pregnancy and parenting to more than half a million Indian moms in their local language. Witnessing the demand first-hand, we evolved into Healofy,” added Aggarwal.
The company had previously raised funds from Anupam Mittal, founder of Shaadi.com, and Jitendra Gupta, founder of Citrus Pay and other Silicon Valley based marquee investors in October last year.
“As the next half a billion users come online in India over the next five years, they will need local language and India-first content. In addition, women as a demographic are severely under-represented amongst Indian internet users. Healofy, with its tailored and habit-forming parenting social network, is tackling this problem head-on,” said Siddharth Nautiyal of Omidyar Network. The firm has so made 207 investments so far with 64 lead investments.
The $30-billion parenting market in India has seen the birth of several app based start-ups, providing a platform to new parents seeking guidance on pre and post pregnancy phases. Some of these are Tinystep, Parenttune, Parentlane, Babychakra, Zen Parent and Babygogo. Flipkart-backed Tinystep raised $2 million in funding last year.