PE funds ready cash, scout for bulk-buying social e-commerce start-ups

Start-ups that offer an e-commerce platform for aggregating the demand of individual consumers of the same product into a bulk order in order to attract hefty discounts from sellers are catching the fancy of investors.  Over the past few weeks, despite the second wave, they have been pouring money into these social e-commerce start-ups such as Bangalore-based DealShare, Mall91 and CityMall. Facebook-backed Meesho is also building a similar platform called Farmiso. DealShare has closed $100 million in Series D funding in April, led by Tiger Global. It has Westbridge Capital, Ma.....

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