Prega News' campaign on expectant fathers to quit smoking sparks a debate

Advertising has been challenging the set notions about gender roles in relation to parenting for a while. The big idea: while biological realities may not change, “myths” can be questioned and debunked.   One debate — whether smoking by men has an adverse effect on the unborn child — has been taken up head on by Prega News in its new campaign, #QuitBeforeYouStart.   In a way, Mankind Pharma has got its timing right with the launch of the campaign on May 29, two days before the World Anti-tobacco Day and just ahead of Father’s Day (celebrated on .....

Key stories on business-standard.com are available to premium subscribers only.

Already a premium subscriber?

Subscribe to get an across device (Website, Mobile Web, Iphone, Ipad, and Android Phone applications) access to Premium content, Breaking News alerts, Industry Newsletters, Stock and Corporate news alerts, access to Archives and a lot more.

Most Read

Top Stories

Markets

Companies

Opinion

Latest News

Todays Paper

News you can use

Outbrain