Prega News' campaign on expectant fathers to quit smoking sparks a debate

Advertising has been challenging the set notions about gender roles in relation to parenting for a while. The big idea: while biological realities may not change, “myths” can be questioned and debunked.   One debate — whether smoking by men has an adverse effect on the unborn child — has been taken up head on by Prega News in its new campaign, #QuitBeforeYouStart.   In a way, Mankind Pharma has got its timing right with the launch of the campaign on May 29, two days before the World Anti-tobacco Day and just ahead of Father’s Day (celebrated on .....

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