Amazon India has also strengthened delivery with its flagship ‘I Have Space’ programme
The e-commerce firm, which competes with Walmart-owned Flipkart
and Reliance-owned JioMart, has ramped up its delivery infrastructure and added a number of delivery partners to serve the rising customer demand.
The company has added close to 200 delivery stations, including those operated by ‘delivery service partners’ across the country, to further its direct reach including Northeastern towns such as Champhai, Kolasib, Lumding and Mokokchung.
“The recent expansion in delivery programmes has collectively furthered Amazon India’s goal to improve reach and provide a fast, safe and more seamless e-commerce experience ahead of the festive season,” said Prakash Rochlani, director (last-mile operations), Amazon India.
The firm has also strengthened its delivery programmes as well with its flagship ‘I Have Space’ (IHS) programme. It now comprises more than 28,000 neighbourhood stores and kiranas in close to 350 cities. Under the ‘I Have Space’ program, Amazon India
partners with local store owners to deliver products to customers within a 2-4 km radius of their store. This allows them to supplement their regular income and generate more footfalls in their stores.
The firm has also nearly doubled the reach of the Amazon Flex programme in the last four months, to now serving 65 cities in India. The programme allows delivery partners to work according to their own schedules and earn supplemental income of Rs 120-140 an hour, delivering Amazon packages.
Marking an increased focus on contactless deliveries, Amazon India has also introduced ‘Society pickup points’. The delivery format caters to high-density residential societies in Mumbai, Delhi, Bengaluru, and Hyderabad.
This offers both virtual pickup points and physical locations within housing complexes. These can be selected by customers during checkout, and deliveries are consolidated on specific days of the week for the convenience of customers.
Amazon’s delivery network in India
Amazon India has about 250 Amazon-operated and over 1500 partner delivery stations.
It has expanded the Amazon Flex delivery program to now serve 65 cities.
One of its programmes has 28,000 retail stores to fulfil last-mile deliveries in over 350 cities.
Amazon’s Easy Ship program will help more than 6.5 lakh sellers in 2,500 cities and towns across the country this festive season.