Real estate player Sobha enters furniture business with Metercube brand

Most real estate players differentiate themselves through premium dwellings, transparent business practices and timely deliveries, but southern developer Sobha is deploying an unusual tactic with its latest offering that will add furniture to what it calls its fully backward-integrated approach.   Metercube, which gets its name from the unit of measuring space and volume, is the name of Sobha's latest business line. The brand will offer an array of furniture and home furnishings. It has opened the first ‘experience’ centre, spread over 3,000 square feet, and it .....
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