PFG has also set aside Rs 300 crore for investing in growing the market for fantasy sports and other online gaming events during this financial year. It said that over the next six months, 200 plus live events would be featured on the platform including international and domestic cricket tournaments and soccer leagues.
"As India’s homegrown gaming platform, our vision is to get the sports fans closer to the action with fantasy sports,” said Sudhanshu Gupta, chief operating officer, Paytm First Games. “Most of us have grown up watching (Tendulkar) in action. With Sachin (Tendulkar) as a brand ambassador, we wish to inspire mobile gaming enthusiasts to experience fantasy sports which are about tactics, strategic planning and research."
PFG said it offers over 50 games, where players apply research and strategy to engage with live sporting events. The platform currently engages with over 80 million gaming enthusiasts with the majority of them from smaller cities and towns. The firm said it is aiming to reach 100 million users in the upcoming T20 league.
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